Automated SEO Reporting — David Kaufmann // SEOcrawl
- Part 1 Automated SEO Reporting — David Kaufmann // SEOcrawl
- Part 2Growing the Spanish SEO community — David Kaufmann // SEOcrawl
Show Notes
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01:25The development of SEOcrawlAfter 10 years of working in SEO, David started thinking about how he could be more efficient with data. So, he developed SEOcrawl to improve efficiency and it has evolved over time to include a range of SEO tools and features.
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02:27The role of automated reporting in streamlining the SEO processHuman involvement is essential in SEO strategy, and automated reporting streamlines the process by reducing manual data management. Automated reporting conveniently provides data and insights, and allows SEOs to focus on making strategic decisions.
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04:02How SEOcrawl approaches strategy with clientsTwo features of SEOcrawl: forecasting and goal setting, are presented to clients at the start of the conversation about strategy. These features allow clients to see how their current efforts are likely to perform over time and allow them to set specific goals for traffic and revenue.
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06:49The importance of connecting SEO reporting to goalsSEOcrawl's SEO notation tool automates the measurement of SEO results and provides impact data at intervals of seven, 30, and 60 days. This helps SEOs understand the impact of their efforts and enables them to make informed decisions about future strategies.
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09:31The importance of reporting and dashboarding capabilities in the future of SEOThe future of SEO will involve a combination of human strategy and automation to streamline processes and improve efficiency. By utilizing tools that allow for seamless integration and measurement, SEOs can improve their results and achieve their goals more quickly.
Quotes
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"Human touch is essential in any SEO strategy. It's the one thing that provides the goals, connects the dots, and connects the teams." -David Kaufmann, CEO, SEOcrawl
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"What an SEO professional wants to do when they look at the dashboard is have the data and insights ready, not spend six, seven hours of time doing the dashboard itself through a manual process." -David Kaufmann, CEO, SEOcrawl
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"Anyone can define goals, but if we're not tracking them, half of the work is not done." -David Kaufmann, CEO, SEOcrawl
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"The SEO world may evolve and algorithms will change, but at the end of the day, humans will provide the strategy because they know the business, goals, and who the team is. And thats where automation lives." -David Kaufmann, CEO, SEOcrawl
- Part 1 Automated SEO Reporting — David Kaufmann // SEOcrawl
- Part 2Growing the Spanish SEO community — David Kaufmann // SEOcrawl
Up Next:
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Part 1Automated SEO Reporting — David Kaufmann // SEOcrawl
David Kaufmann, Co-Founder and CEO of SEOcrawl, examines automated SEO reporting. In the wild world of SEO, where algorithms are constantly changing, the only thing that stays the same is the need for an efficient, effective strategy. The key to success in this ever-evolving field is a healthy balance of human insight and automation. Today, David discusses automated reporting.
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Part 2Growing the Spanish SEO community — David Kaufmann // SEOcrawl
David Kaufmann, Co-Founder and CEO of SEOcrawl, examines global concepts of SEO in education. Success in the field of SEO is not solely based on years of experience and technical knowledge. In fact, SEO seniority often boils down to one’s interpersonal skills and how you treat others on your team. Today, David discusses global concepts around SEO and education.
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